Are you struggling to get your website noticed by search engines? Have you been trying every trick in the book, even joining a curso de seo avançado, but still not seeing any improvement? Well, it’s time to take a step back and evaluate your on-page SEO strategy.
While there are plenty of tactics that can boost your ranking, there are also some things that can do more harm than good. In this blog post, we’ll be discussing the worst offenders when it comes to on-page SEO mistakes – from low-quality backlinks to copyright violations.
Low-Quality Backlinks
The first, biggest no-no in on-page SEO is definitely low-quality backlinks. It can get even unimaginably worse if there are lots of them. These links are from other sites pointing to your site, and they play a crucial role in determining your website’s credibility and authority. Low-quality backlinks come from sites with poor domain authority or spammy content. These types of backlinks will do more harm than good, as search engines will penalize you for having them.
So how do you identify low-quality backlinks? One way is to check the source’s domain authority score using tools like Moz or Ahrefs.
Duplicate Content
Duplicate content is also the worst thing that can harm your on-page SEO. And it’s for a bad reason. This is content that appears in more than one location online, which means that Google and other search engines have a tough time deciding which version should be ranked higher. Search engines aim to provide users with unique and relevant content, so having duplicate pages or articles can lower your website’s ranking. This is because search engines view them as low-quality pages that do not add any value to users searching for information.
Poorly Optimized Title Tags and Meta Descriptions
These two elements are crucial for on-page SEO as they provide users and search engines with a brief summary of your page. Title tags should be descriptive, concise, and contain relevant keywords. They are displayed in SERPs as clickable headlines, so it’s a must to make them catchy enough to entice users to click through to your site. On the other hand, meta descriptions give a brief overview of the content on your page. They don’t directly impact rankings but can influence click-through rates from SERPs. A well-written meta description should accurately reflect your page’s content while being compelling enough to encourage clicks.
Copyright Violation
This practice involves using someone else’s content or images without their permission or proper attribution. Not only is this unethical, but it can also result in legal consequences and damage your website’s reputation. Search engines like Google prioritize original and high-quality content, so plagiarizing will definitely hurt your rankings. To avoid copyright infringement, ensure all the content on your website is original or properly licensed.
Always give credit where it’s due by citing sources and obtaining permission when necessary. If you suspect someone has stolen your content, take immediate action by issuing a DMCA takedown notice or contacting an attorney for further assistance. Let’s wrap things up. On-page SEO is paramount for the success of your website’s online visibility and performance. However, certain practices can do more harm than good, leading to severe consequences that may negatively impact your business.…