If you’re running a business, it’s a must to ensure that your website ranks as high as possible on search engine results pages (SERPs). This is especially true if you’re targeting local customers, who are more likely to use Google to find businesses in their area. Also, a study from Contentrally stated that over 90% of all searches are local? If your business isn’t targeting local customers, you’re missing out on a lot of potential revenue. In today’s post, we will discuss some basic local SEO strategies that you can use to boost your website’s organic traffic.
Optimize Your GMB Listing
One of the most important local SEO strategies is to optimize your Google My Business (GMB) listing. This is the free business listing on Google when someone searches for your business name or category in their area. To optimize your GMB listing, start by claiming and verifying your listing. Then, fill out as much information as possible, including your business name, address, phone number, hours of operation, website URL, and category.
Add photos and videos to your listing to make it more engaging, and encourage customers to leave reviews. Finally, ensure that your listing is kept up-to-date so that Google knows it is relevant.
Improve the Local Link Building
With the current state of the SEO industry, link building has become more complex. However, links are still a significant ranking factor for local SEO. So, how can you improve your local link building? One way is to create relevant content for your city or region. For example, suppose you’re running a flower shop in Chicago. In that case, you could write a blog post about the top flower issues in Chicago. Then, reach out to local publications and ask if they would be interested in publishing your article. You can also participate in local florist events and meetups and get involved with local charities or non-profit organizations.
Boost the Dwell Time
Not only should you be focused on getting organic traffic to your website, but you should also be focused on keeping them there. This is where dwell time comes in. Dwell time measures how long a user spends on your website before returning to the SERPs. Having longer dwell time means your SEO is getting better. There are a few ways to improve your website’s dwell time. One way is to ensure that your content is high quality and engaging. Another way is to optimize your website for mobile devices so that users have a good experience when they visit your site on their phones or tablet.
Make Sure the NAP or Citation Is Right and Consistent
Last but not least, remember that your NAP, which stands for Name, Address, and Phone number, and citation must be correct and consistent. It’s essential to ensure that your NAP is accurate and consistent across all platforms. If you have a brick-and-mortar store, your NAP should be the same on your website, GMB listing, and anywhere else mentioned online. Inconsistent NAPs can confuse Google and hurt your ranking in the SERPs. So there you have it!
These are just a few of the many local SEO strategies you can use to boost your website’s organic traffic. If you’re not already using these strategies, we highly recommend that you start implementing them as soon as possible. Your business will thank you for it.…